Leveraging extensive corporate experience and a strong technology background, Fiona McLaren founded B2Bxi to empower SMEs with innovative strategies that produced results. With a Master’s degree and as a member of the Chartered Institute of Marketing, Fiona’s unique blend of business acumen and tech expertise has positioned B2Bxi as a leader in cutting-edge, personalised business solutions. Fiona and her team have successfully guided over 50 businesses toward scalable growth, integrating the latest technology trends to drive success.

B2Bxi thrives on Fiona’s commitment to technological innovation, fostering collaborations that spark strategic breakthroughs. Her approach not only advances SMEs but also establishes B2Bxi as a beacon of business excellence, blending technology with strategic consulting to set new industry standards. Fiona’s visionary leadership exemplifies the powerful combination of technology and strategic foresight in transforming business landscapes.

John Peck brings a wealth of leadership experience from his remarkable background of ocean rowing, mountain scaling, desert racing, and jungle expeditions, often captured by BBC cameras. With a history of world-first achievements, John draws parallels between the high pressures of expeditions and business challenges, teaching professionals to maintain confidence, courage, vision, and energy. His early career as a Divisional Commander in London’s Metropolitan Police, handling riots and mediating in gang-dominated communities, set the stage for his transition into a leadership and change management specialist for senior corporate management in the UK and the US.

John excels in empowering leaders to engage and expand their teams’ potential beyond conventional boundaries, making the workplace more challenging, fun, and rewarding. He has a unique ability to inspire both expedition and corporate teams towards extraordinary outcomes and to push individuals to surpass their limits through a combination of sports psychology and adventurous life experiences. John Peck’s approach is transformative, encouraging leaders, teams, and individuals to achieve unprecedented success in their professional lives.

Natalie is an experienced innovation specialist having spent over 25 years working as a corporate innovation director, a business consultant and entrepreneur. She has worked for and consulted with some of the world’s leading organisations including Cisco Systems, GSK, LEO Pharma Asia, Edgewell, and the Singapore Government, helping them build innovation systems, culture and capabilities as well as generating new ideas to help them grow their teams and businesses.

As the inventor of The Six’s®, an innovation methodology and assessment tool that helps individuals measure their innovation strengths and provides a clear step by step guide to make innovation practical and effective, she has made her passion for purpose and people driven innovation practical as well as inspirational to elevate people’s thinking on not only what they can create, but how – the mind, skill sets and cultural environments – that make everyday innovation happen.

Suzanne is the linchpin of her organisation, seamlessly covering client support and management, business administration, and project management.

She is an expert at  juggling multiple priorities, ensuring that client needs are met with efficiency and empathy. With a knack for organising complex projects and a keen eye for detail, Suzanne ensures smooth operations across the board. Her exceptional communication skills foster strong relationships with clients and colleagues alike, making her an indispensable asset to her business.

Suzanne’s ability to anticipate needs and proactively address challenges head-on exemplifies her commitment to excellence and drives her company’s success.