Our approach

Guiding Principles for Lasting Partnerships

We understand the individuality of each business, with its distinctive opportunities and challenges. Our approach is centered on gaining a profound understanding of your specific needs, objectives, and obstacles.

About Us

B2Bxi is a team of dedicated, highly experienced business consultants who not only have extensive expertise but also bring a friendly and enjoyable approach to every project we undertake. Our clients really like working with us and welcome us back time and time again.

Navigating the complexities of business change is less daunting with a partner who not only understands the challenges but also injects fun and forward-thinking into the process. We specialise in adapting and integrating cutting-edge business practices in a way that’s quick, easy, and enjoyable, lightening the load of transformation. Our unique blend of professionalism, innovation, and enthusiasm ensures that evolving your business feels less like a hurdle and more like an exciting journey towards success.


People are our biggest asset


Fiona McLaren

Leveraging extensive corporate experience and a strong technology background, Fiona McLaren founded B2Bxi to empower SMEs with innovative strategies that produced results. With a Master’s degree and as a member of the Chartered Institute of Marketing, Fiona’s unique blend of business acumen and tech expertise has positioned B2Bxi as a leader in cutting-edge, personalised business solutions. Fiona and her team have successfully guided over 50 businesses toward scalable growth, integrating the latest technology trends to drive success.

B2Bxi thrives on Fiona’s commitment to technological innovation, fostering collaborations that spark strategic breakthroughs. Her approach not only advances SMEs but also establishes B2Bxi as a beacon of business excellence, blending technology with strategic consulting to set new industry standards. Fiona’s visionary leadership exemplifies the powerful combination of technology and strategic foresight in transforming business landscapes.

John Peck

John Peck brings a wealth of leadership experience from his remarkable background of ocean rowing, mountain scaling, desert racing, and jungle expeditions, often captured by BBC cameras. With a history of world-first achievements, John draws parallels between the high pressures of expeditions and business challenges, teaching professionals to maintain confidence, courage, vision, and energy. His early career as a Divisional Commander in London’s Metropolitan Police, handling riots and mediating in gang-dominated communities, set the stage for his transition into a leadership and change management specialist for senior corporate management in the UK and the US.

John excels in empowering leaders to engage and expand their teams’ potential beyond conventional boundaries, making the workplace more challenging, fun, and rewarding. He has a unique ability to inspire both expedition and corporate teams towards extraordinary outcomes and to push individuals to surpass their limits through a combination of sports psychology and adventurous life experiences. John Peck’s approach is transformative, encouraging leaders, teams, and individuals to achieve unprecedented success in their professional lives.

Neil Sykes

With over 26 years’ experience as a strategically focused business leader, many spent as a Director, Neil has focused on the initiation, development and implementation of effective strategies to deliver organisational success. He is a natural leader who empowers and guides individuals and organisations to gain a sense of direction, and to look hard at what it is that motivates their success. Neil loves people and how they work; so much so that he embarked on a journey into NLP (Neuro Linguistic Programming); over the years he became a Practitioner of NLP, then a Master Practitioner and Therapist and latterly, an INLPTA trainer of NLP.  Seeing as companies are generally filled with humans, being a results-driven empathetic human specialist comes in handy when helping to define company cultures and associated values, in the innovation space.


Natalie Turner

Natalie is an experienced innovation specialist having spent over 25 years working as a corporate innovation director, a business consultant and entrepreneur. She has worked for and consulted with some of the world’s leading organisations including Cisco Systems, GSK, LEO Pharma Asia, Edgewell, and the Singapore Government, helping them build innovation systems, culture and capabilities as well as generating new ideas to help them grow their teams and businesses.

As the inventor of The Six’s®, an innovation methodology and assessment tool that helps individuals measure their innovation strengths and provides a clear step by step guide to make innovation practical and effective, she has made her passion for purpose and people driven innovation practical as well as inspirational to elevate people’s thinking on not only what they can create, but how – the mind, skill sets and cultural environments – that make everyday innovation happen.

Suzanne Whiteside

Suzanne is the linchpin of her organisation, seamlessly covering client support and management, business administration, and project management.

She is an expert at  juggling multiple priorities, ensuring that client needs are met with efficiency and empathy. With a knack for organising complex projects and a keen eye for detail, Suzanne ensures smooth operations across the board. Her exceptional communication skills foster strong relationships with clients and colleagues alike, making her an indispensable asset to her business.

Suzanne’s ability to anticipate needs and proactively address challenges head-on exemplifies her commitment to excellence and drives her company’s success.

Lee Woodman

As a seasoned coder and digital marketer, Lee brings a unique blend of skills that is crucial for businesses aiming to optimise their performance in today’s digital landscape. Over the past 9 years he has collaborated with influential brands such as The Lad Bible, Naissance, Dents, Electrifying.com, and several of the world’s largest development banks.

Lee’s expertise lies in utilising business data to empower companies to make swift, informed decisions. He excels in advising on digital strategy and technology selections at the initial phases of digital initiatives. Engaging clients early in the process the to leverage his expertise and insights to their advantage.

With a rich background in the digital marketing realm, Lee is dedicated to assisting businesses in navigating and succeeding in this ever-changing field.

Ready to Transform Your Business?

Take the first step towards unlocking your business’s full potential. Contact us today to explore how our Business Strategy Consulting services can propel your organisation towards new heights of success.